British Airways.

Creative direction, UI design and mobile standards
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A first class travel app


I worked with Imano and OgilvyOne on the original design of the iOS and Android apps, as well as responsive web.


I was hired to work on the overall design of the new British Airways app for iOS and Android. I also wrote the mobile guidelines and worked on synthesising the new branding along with a homogenous modular UI kit.

Mobile behaviours

These are the reasons that people pull their devices out of their pockets/bags:

British Airways app case study image

Designing the whole journey

When a customer books a flight, the entire end to end journey can be made much simpler using the mobile app. The screen UI needs to adapt to each part of this journey.

Modular UI

I created a full UI kit for all components in the app.

British Airways app case study imageBritish Airways app case study image